Does the diversification of the service industry and emergence of seemingly unlimited niche services mean that traditional web search isn’t fulfilling people’s needs?
As the world becomes ever more interlinked, the division of labour is now on a global scale. The manufacturing clout of the new Eastern economic powerhouses is the globalised equivalent of the industrialised North of Italy, or the mills of Northern England. The division of labour is the same, it’s just that now the things we buy are made in Shenzen rather than Sheffield.
Now that the UK economy is primarily service based, the natural result has been the emergence of countless niche services. If you have a need, no matter how unusual, you can be sure that in 21st century Britain you can pay someone to fulfil it for you. But with all this choice, does a one size-fits-all web search give you the best result? Search engines can certainly find the cheapest prices for one-size-fits-all products, think TVs, flights or credit cards, but when your need is more important or more costly, a personal response based on your specific requirements is more apt.
Unlike traditional search, YouWish doesn’t give preferred placement to the companies with the biggest advertising budget, when you place a wish, the responses you get will only be from companies that can meet your specific requirements.
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