YouWish

Hi All

We were out filming today on Oxford Street, taking the pulse of how people feel about financial services at the moment and banking in particular.

What was striking is that the idea of Tesco moving into banking is generally well received by people on the basis of what are known for  “to give people what they want, when they want it” and who they are not  “they can’t be any worse than the fu**ers who have just f**cked up the whole fu**ing country”  .

Somewhere between these quotes lies quite a tidy opportunity for Tesco as long as they avoid the consistently cited dark side  “They’ll know more about me than than I do, it’s like having your mother in law looking over your shoulder”!.

It just proves once  again that the consumer has little fear of telling it how it is if asked. Maybe we should ask a bit more……

Until tomorrow.

Nick