YouWish

Hi All

Today we were shooting some sequences for our site video that explains why we need people to register (the reason being of course that if we are to be able to PASS on to you any business’s replies we need this information).

It reminded me that we all hate  registering for anything  and I have some sympathy for those who would  throw themselves out of a window to avoid it. But why?

In truth it is because so often we have seen our data taken and distributed seemingly without concern for who actually owns it. Data protection or Mailing Preference Service aside, everybody seems so keen to be our friends just so that they can sell our personal information on and make a few quid. In the end one feels that everyone is making moeny out of our information  - except us! 

But there is a flip side to this and I say this whilst suggesting that you be very careful whom you share your info with, but if all we ever seek in life is absolute comfort then we may be painting our lives a shade of grey.

I’m not suggesting a “A life lived in fear is a life half lived” mentality (thank you “Strictly Ballroom”) but a more considered approach or as Dr Johnson might say: 

“Prudence keeps life safe, but does not often make it happy” 

The registration video featuring Claire will go live soon. Might I exhort that when you watch it and think  twice about bothering to register,  that you consider that travelling through life with a bundle of unfulfilled needs and ambitions that businesses might have helped you with may feel 100% safe but makes for dull listening at your memorial service!

Until tomorrow and have a fine weekend

Nick

Hi All

As someone who has occasionally been accused in finding his life’s mantras in popular culture (not least Ferris Bueller’s Day Off) I am today digging a bit deeper.

When I am out selling the concept of You Wish –  that it frees people from having to waste time looking through thousands of search “results” to receiving personalised replies form business – I am constantly reminded by people that “time” really is our most precious commodity that we squander so readily.

Hence for today a thoughtful note from a man who should should know, the German polymath Goethe:

“Many people take no care of their money till they come nearly to the end of it, and others do just the same with their time”  

If you are like me and have a whole list of things you never find the best way to start  and yet can fanny around forever looking then sieze the day my friends and post something. Am I selling the You Wish site? Not half  but then we set it up because we believe that it can really help people to get on with stuff

So I’ll stop writing this and…….

Until Tomorrow.

Nick

Hi All

You Wish works because there are  fantastic businesses out there who instinctively deliver great customer service because it is in their culture but also because it actually drives sales.

How many times do you get poor service and wonder that they don’t see how that impacts your likelihood to buy or buy again?

All too often it occurrs in organisations where the sales imperative drives the culture and service issues are relegated to “Customer Services” or HR. 

Part of the derivation of the word “Sell” is the Scandinavian root “Selzig” which means “To Serve” (or so I am told).

So to those businesses who still think of service as a luxury in a sales hothouse, all I’d say is would the elephant like a bun?

Until tomorrow.

Nick

Hi

The whole John Sergeant episode was a great example of good old fashioned “people power” challenging establishment views and we love it.  Once upon a time when 2000 folk worked for a shipyard and Trade Union power was at its height, the collective views of the many had a voice andcould shout with devastating impact.

Are those days back? 

As the site develops and people begin to use it to get help finding things they might not have previosuly got around to, there is a new behaviour – using collective wishes to create campaigns not for a specific products or services but for a change in behaviour by businesses.

Give me an example I hear you cry. The “Group Wish” to get rid of peak time 1st Class carriages on commuter trains fits the bill, with people beginning to group together to seek change. Interestingly Chiltern Railways did this some time ago so whoever started this one knows it can happen.  

We like this trying to create change, as it can only help shift the balence of power to the hard pressed consumer by giving them a potent collective voice. Is You Wish a Consumer Union? No because that would be a bit worthy and potentially very dull and to be frank most people simply don’y have time unless it is for something that you really feel matters…..

What would mine be? I would ask supermarkets to have the balls to clamp people who park in disabled bays because they cannot be bothered to shift their fat arses 30 feet accross the car park. Blimey this must be a mid life moment!

What would you campaign for by posting a wish and inviting your frinds to join “your union”?

Cheers

Nick